Many Thai brands have conquered the tourist markets. But the real question is: do Thai people care, or are these brands just another thing foreigners rave about?

From fashion accessories to food and beverages, Thai brands have become big hits internationally, with tourists and expats embracing them enthusiastically. But what about the locals? Do Thai people share the same enthusiasm for these brands that foreigners seem to love so much, or is it all just hype over tea and bags?